Personal Branding

Personal Branding is telling your story, through images, words, facts, emotions, color, and rich text. Everywhere we look, we are flooded with images and bite-sized nuggets of words. In a flash, we have a clear understanding of a comprehensive message being conveyed by the billboard, store front, logo, app, magazine advertising, car magnets, and even labels on cans of soup in the grocery store! Thousands of images and emotions are stored in our brains telling us about a person, a product, and the personality behind them.   Personal branding is your story, your advertisement, your opportunity to tell your audience who you are, what you are about, and what you promise to deliver! With our 360° REACH Personal Brand Assessment Certification (founded by William Arruda, Brand Strategist), we are expertly skilled in helping you decipher and clearly identify your personal brand. Personal branding is not something that you can live without in a competitive business world. If you do not harness your brand, nobody else will.

Top Five Reasons and Red Flags that your Personal Brand may be suffering:

1. You are not sure of your colors, the meaning behind them, and their association with your leadership competencies. Are you a cool blue who is trustworthy or a fiery red who thrives on results. Are you a vibrant orange, or languishing in the development of green?
2. You show up for an interview in a brand new suit, polished shoes, crisp shirt/tie (men), or stylish accessories for women looking impeccable, but your resume looks as though it is from 1990. (Wah, wah)
3. Every time you hear personal branding or branding, you say to yourself, “I really need to get on top of that” or “I cannot believe I still do not have a clear brand.”
4. You are conflicted as to what your story is. Or, you are being told by others “I love your story” and yet you have no idea what they are referencing.
5. You find yourself avoiding the conversation with others and may even say, “oh, that’s ridiculous, why do I need a brand?”

Personal Branding is fun, creative, logical, and effective!

We integrate Personal Branding into all of our resumes. From the very best C-suite executive resume in Orlando, FL to the professional in Boston, MA, Denver, CO, San Diego, CA, New York, NY, Pittsburgh, PA, Chicago, IL, Seattle, WA, Reston, VA, Miami, FL, or nationwide, we bring our clients the best resume writing, best personal branding, and broadest continuum of options available in a comprehensive career resource center!